Tourism product diversification and marketing program

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Yellowknife — November 26, News Releases. Yellowknife — November 24, Ministers' Statements and Speeches. The Creating Experiences Tool Kit is a guide to the development of high quality and unique experiences that visitors to Newfoundland and Labrador are seeking.

It also includes examples of successful operators who have embraced the spirit of experiential tourism. General Market-Readiness Guidelines assist tourism operators in ensuring that their experiences, products and services are ready for the tourism market.

A Sense of Arrival is the welcome and warmth that visitors feel once they have reached their destination. Ideally, this sense of arrival is in keeping with the perceptions generated through promotional activities and in meeting expectations of the visitor prior to the trip. Food Tourism Experiences go well beyond the dining experience.

It includes a variety of culinary activities developed expressly for visitors that showcase food and beverages and provide an opportunity for visitors to discover dishes Indigenous to each region.

Food and beverage tours, festivals, dinner theatres and other creative ways will help tell food stories. Destination Trails encompass the large variety of hiking and walking trails found in Newfoundland and Labrador. They range from phenomenal coastal walks that provide access to iceberg and wildlife viewing, to recreational routes through the wilderness, mountains, and communities, and scenic pathways that have been used by locals and visitors for years.

Using an extensive toolkit, TCAR works with many economic development stakeholders including municipalities, businesses, industry associations, and other economic development organizations to advance tourism product development. A great way to supercharge your tourism marketing is by creating a discussion platform around your Facebook page.

Some businesses use their Facebook page as a customer-service platform. You can do the same thing around your Twitter or even Instagram handles. The whole online world is moving toward videos. Instead, show people your destination and help them out at the same time. We already talked about creating an informational guide about your area, why not turn that information into bite-size videos?

Create helpful videos that showcase things to do in your area, helpful tips about getting around, fun facts, and locals-only secrets.

Share these videos on your website and social media. Challenges have become a well-loved internet sensation. Today, promoting your own challenge is easier than ever because people are far more likely to participate and share with their networks.

A challenge is when you challenge a group of people—this could be your email subscribers or Facebook fans—to do something for a certain amount of days.

Create a fun challenge related to your niche and get your existing customers to help spread the word via email, social media, etc. You would ask them to share every day for 7 days what they would do if they were visiting. You select one winner and provide them with a trip as a prize. Imagine the amount of buzz you could generate, if properly executed of course. People love sharing this kind of content and the challenge will benefit you in another great way…. Challenges like the one described above can be used to create tons of awesome user-generated content.

People love real-life examples of others using your product or visiting your destination. The trust generated from a positive review or even a challenge photo will be highly influential and help others get to know your brand. People buy from brands they like and trust! People love to share and someone has probably already shared about your brand in one way or another.

Use tools like Social Mention. If someone shares a photo on Instagram or includes your business in a glowing YouTube video of their trip, ask permission and share it with your network. Every business has something special that nobody else does. In tourism internet marketing, these types of campaigns highlight the human side of your business and build trust with the people exposed to it.

Just look a little harder! If you or a member of your staff brings their dog to work, make a series of videos about the funny things he does or the way he interacts with your customers.

If you own a vacation rental company in a renowned surf destination and your typical customers are families, start by targeting families interested in surfing instead of the general population.

As you learn more about your customers you can adjust the parameters and branch out. Offer a honeymoon special with special treats like champagne, chocolates, and a romantic dinner included if they book through your ad. Seventy-five percent of millennials would rather text than call, and spend more time on their phones than all other devices combined.

They also travel more frequently than any other generation. Market to them on mobile platforms and make sure your website is optimized for mobile devices when they end up there.

That means: easy to navigate, fast loading, and a user-friendly layout. Make the most of mobile tourism marketing by getting on the level of the majority of mobile users.

Pictures tell a story faster, so create an Instagram account and post your best photos to it regularly. Guide them through a virtual tour of your favorite things to do and see with thoughtful photos. One of the best ways to differentiate your message from that of your competitors is by highlighting the things that are new and exciting in your area.

Keep visitors in the know about important events and unique goings-on around you. Put yourself in their shoes and showcase the things that would seem interesting, fun, and exciting if you were visiting from another part of the country or world and you had never experienced before.

Schedule a free consultation with tourism marketing companies, like ours. The worst kind of marketing is that which never gets done, so make yours a priority and get started today. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Jump to navigation.

The Tourism Product Diversification and Marketing Program can help you re-invent, improve or expand your tourism product and operation to meet future market demands by providing funding for business planning, product development and packaging as well as marketing. It is strongly recommended that you contact your regional Tourism Development Officer to discuss your idea prior to the development of your proposal.